The New Grocery Market For Customers ~ Kumpulan Artikel Pribadi

The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5 trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in 2015 to $290 billion in 2020, according to IDG estimates.

Despite the tremendous growth, the grocery market has two large interrelated problems - abuse by grocery retailers and ineffective trade promotions.

The grocery market dominated by retailers. Retail chains capture a very high share of grocery revenue and have a huge influence over manufacturers, causing deep impact on consumers worldwide. Retailers dictate what food is grown and how it is processed, packaged, priced and promoted. As an example, in the UK, four retailers serve as a slim conduit for 7,000 manufactures to sell their products to 25 million households , which demonstrates how the 1 existence of retailer abuse in the grocery industry has not only been allowed to develop but also thrived.

The grocery market dominated by retailers. Retail chains capture a very high share of grocery revenue and have a huge influence over manufacturers, causing deep impact on consumers worldwide. Retailers dictate what food is grown and how it is processed, packaged, priced and promoted. As an example, in the UK, four retailers serve as a slim conduit for 7,000 manufactures to sell their products to 25 million households , which demonstrates how the 1 existence of retailer abuse in the grocery industry has not only been allowed to develop but also thrived.

Ineffective, costly and outdated trade promotions practice. Trade promotion spending represent 17% of manufacturer’s sales . Each year, over $50 billion on trade promotions never reaches the consumer. Unfairness in today’s promotion-laden atmosphere go hand in hand with the rising costs of promotions and the inefficiencies they produce.95%of manufacturers admit that trade promotions inefficiency is an extremely important issue.

How INS Work ?

Product Search

The decentralized file storage network (we explore different options from IPFS to Storj) is used to maintain up-to-date databases of products listed by manufacturers. Consumers can apply sorting and filters to choose what they want to buy. Manufacturers may distribute proprietary apps derived from the reference implementation, in which they can choose specific sorting methods and filters for products.

68% of consumers that shopped online say they are very likely to switch grocers for a better

online shopping experience (quick, easy, convenient, enjoyable) . Browsing tens of thousands of products online can be very daunting for consumers, so we will make it as easy as possible for them to find the products that they love. For instance, we will provide catalogue filters for item attributes such as Local, Gluten-Free, Organic and On Sale.

We will use the 1-to-1 personalization right from the homepage where consumers should feel that the experience has been tailored specifically to them. Consumers will see their previous orders, have access to their most frequently purchased items, and be shown products and specials that are relevant based on their shopping history. The 1-to-1 personalization will extend to search results, the products displayed at the top of each department, product recommendations in the cart, and daily/weekly offers.

Token Sale

Start date: 11:00 AM (GMT) on DECEMBER 4, 2017

Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer)

Soft cap: 20,000 ETH

Hard cap: 60,000 ETH

Token exchange rate: 1 ETH = 300 INS tokens

Total token supply (max): 50,000,000

Min purchase: 0.1 ETH

Bonuses :